Africa’s largest business conglomerate, Dangote Industries Limited, has been adjudged the Outstanding Indigenous Conglomerate of the Decade, carting away eight different Economic Community of West African States Manufacturing Excellence Awards (EMEA) in the process.
Two subsidiaries of the Conglomerate, Dangote Cement Plc and Dangote Sugar Refinery Plc, also received awards from the renowned Marketing Edge Magazine’s Brands of the Decade.
While the EMEA awards were given by Nigeria’s Daily Independent Newspaper and its BusinessDay Ghana counterpart, the brand of the decade awards for Dangote Group subsidiaries were received at the 10th edition of the leading brand magazine, Marketing Edge’s 2022 Summit and Award Night-themed, ‘Technological explosion in the digital Age – Imperatives for the marketing communications industry, which held in Lagos.
It was a gale of accolades as the Dangote brand was named number one brand by all standards with its sugar and cement brands as the two brands, which company has contributed tremendously to the infrastructure development not only in Nigeria but also in other African countries in the last 10 years.
Speaking at the event, Publisher/CEO of Marketing Edge Publications, John Ajayi, described this year’s awards as one with a special attraction and uniqueness, designed to reboot, restart and re-energise the social, intellectual and entrepreneurial landscape of the Nigerian Integrated Marketing Communication (IMC).
While eulogising the management of Dangote Group for the business strategy that has helped in positioning the brand well ahead of others in the industry, he explained that the award event was organised to “celebrate the best and brightest brands”.
According to him, the award to Dangote brands are in recognition of its leadership and domination in the various market segments and categories, adding that the recognised brands are brands that “continue to make the Nigerian consumers happy and satisfied”.
The Marketing Edge publisher, while giving the business trajectory of the past 19 years, saluted the various winners and their management for their roles in making Nigeria proud, citing an instance of how Dangote Cement and Dangote Sugar have made Nigeria self-sufficient in cement and sugar production.
In his response to the new awards, Mr. Anthony Chiejina, Group Chief, Branding & Communications Officer, Dangote Industries Limited (DIL), said the Group’s brand remains at the forefront of African enterprise and that the brand, since its inception, has touched the lives of many by providing their basic needs.