Jamie Hill is the Managing Director, BtoB Events Limited, the organiser’s of Beauty West Africa exhibition and conference. In this interview, he spoke on the exhibition starting today and what Nigeria stands to gain.Beauty West Africa is an exhibition and conference that caters for all professionals within the beauty and cosmetics industry. The event launched in 2018 and is now one of Africa’s largest exhibitions for the beauty industry, hosting over 5,000 beauty professionals and 250 companies from around the world, who are exhibiting their products in make-up, hair care, skincare, toiletries, spa equipment and nail care.We have over 50 companies from Nigeria showcasing their products at the event. Furthermore, we have been working closely with partners from across West Africa, such as Ghana, Cameroon, Benin and Gambia that are bringing delegations to the exhibition. This will provide opportunities for Nigerian companies to find new international buyers and expand their exporting capabilities and global exposure.This is once-a-year opportunity for beauty professionals to see, test, experience and sample beauty and cosmetics products from every corner of the world.We have companies from across the entire African continent, Europe, Asia, the Middle East and the USA, all showcasing their latest product lines in the fields of hair care, make-up, skincare, cosmetics, perfumes and fragrances, personal care and toiletries and more…The Nigerian beauty industry is expected to reach $5.28 billion by 2026, from $4.2bn in 2021. There is a huge market here, which is growing across the globe. Nigeria has a wealth of natural resources and a huge talent pool, which is the envy of the African continent. It is great to see more brands from Nigeria gaining recognition across the globe.
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