One of the world’s leading airlines, Qatar Airways, has launched an advertising campaign that allows viewers to become the stars of their own personalised commercials. The airline’s new ‘AI Adventure’ film uses advanced artificial intelligence to place viewers directly into the advertisement, marking an industry first.
This was disclosed in a statement on the company’s website last week. The innovative campaign allows participants to select from various scenes within the film, with AI technology adapting the characters to match the viewer’s facial features and skin tone.
Qatar Airways Group Chief Executive Officer, Badr Mohammed Al-Meer, said: “At Qatar Airways, we go beyond simply meeting customer expectations – it’s about anticipating their needs and crafting experiences that resonate on a personal level. The launch of this new brand campaign is a true testament to this and our ethos of providing incomparable superior customer experiences.”
The company’s Chief Commercial Officer, Thierry Antinori, highlighted the unique nature of the campaign, stating, “Featuring pioneering AI capabilities unseen elsewhere in the airline industry, our latest campaign not only showcases the innovative spirit driving our brand but also encapsulates our customer-centric approach, helping to turn every journey into an adventure. After all, there’s no limit to how far a dream can take you.”
Qatar Airways Senior Vice President of Global Marketing & Corporate Communications, Babar Rahman, said: “With this latest campaign, we have been able to encapsulate our vision as an industry leader in innovation. Crafting an immersive brand experience where everyone can be the stars, has allowed us to create uniquely personalised connections with our audiences, ensuring every moment is truly unforgettable.”
To experience the AI-driven adventure, viewers can visit flyqatar.com or watch the film on the Qatar Airways YouTube channel.
Meanwhile, in efforts to further ease financial barriers to air travel, Qatar Airlines has extended its discount partnership deal with Access Bank till December 2024. The deal involves up to 12 per cent discount on both business and economy class tickets purchase by Access Bank customers who book their flights online using Qatar Airways’ website.
Access Bank customers, using the promo code “ACCESS”, can book flights to any destination in the world and travel.
According to a statement from the airline, this partnership reiterates Qatar Airways’ commitment to streamline travel within and across African markets by delivering first-rate services and offerings to passengers.
“As we are in the summer season and passengers tend to want to travel to spend time with loved ones, our priority at Qatar Airways remains broadening opportunities to travel for our passengers in the African market”, says Hendrik du Preez, Qatar Airways’ Vice President – Africa.
He added: “Although Africa stands as the most underserved market, we strongly believe in the power of partnerships like these in transforming travel within the continent. We are proud to partner with respected pan-African financial institutions like Access Bank to provide innovative incentives for passengers and customers.”
This announcement comes on the heels of Qatar Airways’ recent expansion of routes across the African continent along with increased flight frequencies in various locations – solidifying its network of destinations to over 160 destinations globally.
Iyabo Soji-Okusanya, Access Bank Executive Director for Corporate and Investment Banking expressed enthusiasm about the partnership. “Our team is delighted to collaborate with Qatar Airways to bring exceptional travel benefits to our valued customers. This offering aligns with our commitment to enhancing the overall experience for those who choose Access Bank and continue to do so every year.
“By providing exclusive discounts on Qatar Airways flights, we aim to make travel more accessible and enjoyable for our customers,” Soji-Okusanya said.
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