All is now set for the first Miss Enterprise Africa, an initiative of SAFEMA (Stand Against Female Marginalisation and Abuse), a female advocacy and empowerment movement championing human inclusion and gender equality.
Miss Enterprise Africa (MEA) is a contest for young, beautiful, culture-oriented and business smart girls between the ages of 18 to 29, who are ambitious, passionate and have start-up or business ideas that are scalable.
MD/CEO of PRMP Digital Limited and Convener of SAFEMA, Ola Ajibola, said successful applicants would be required to develop and present a business plan, amongst other activities, with the overall best emerging as winner with a cash prize of $1000 to start up the presented business and sponsored trip to Kigali, Rwanda.
According to him, winners in other categories will get consolation prizes and funding opportunities.
He said: “Considering the high level of moral decadence amongst the youth of today, especially young girls, SAFEMA is organising the MEA pageant as an initiative to inspire smart and hardworking young girls who are seeking legitimate means to success without compromising morals.
“It is an established fact that girl children are a part of the nation’s human resource and if properly educated and mentored, can yield a lot of benefits such as increased productivity, development of skills, increased output, economic change and improved quality of life leading to long-lasting national development.”
He added that MEA is expected to create a platform for learning, development and inspiration to young girls. The pageant will highlight education, intelligence, leadership, independence, commitment to hard work, and entrepreneurship.