With the announcement by MTN Group of the appointment of M&C Saatchi Africa as its marketing communications partner across all MTN Group, M&C Saatchi’s Nigerian affiliate, SO&U Group, will be responsible for the business in Nigeria.Fuelled by its desire to inspire the world with its passion and ideas, the agency, founded by three creatives, is renowned for its iconic launch campaign for Guaranty Trust Bank and its brand-transforming bullet train concept for Access Bank.
Source:
Business News | Guardian Nigeria