ORGANISERS of the 2024 Made – In – Nigeria Ambassadors (M-I-NA) campaign have identified the need to promote Nigerian brand and consumers’ patriotism as one of the reasons for the initiative.
The Convener, Lead Consultant, Addefort Nigeria Ltd, OlabamijiAdeleye, explained this in a statement issued on the maiden edition of the campaign, slated for October, this year, in Lagos.
He added that planned activations designed to identify and celebrate individuals and organisations as Made-In-Nigeria Ambassadors will climax with the M-I-NA Lecture, Awards, and Exhibition.
Tagged: ‘The Nigerian Brand: Promoting Consumers’ Patriotism for National Development’, the national campaign will engage stakeholders to promote Made-in-Nigeria brands and encourage patronage.
“It is designed to bring a fresh breath and reduce the negative perception facing made-in-Nigeria products both within and outside the country,” he added.
Adeleye, however, explained that Made-In-Nigeria Ambassador initiative is not just about products and services; but about the totality of what Nigeria as a nation stands for.
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