Chinese sellers go to TikTok school to reach buyers abroad

Donning hijabs and floor-length abaya gowns over shorts and tank tops, Chinese students at an e-commerce school perform into a smartphone camera as they learn how to sell the clothes to overseas TikTok users.Qiu Zhouwen, a course participant in his 30s, works for a Guangzhou cosmetics company.Mede is one of many organisations running TikTok classes, including others based in Guangdong, where authorities have hung up propaganda banners promoting international e-commerce.

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